A Sales Strategy You Can Try
Monday, November 8th, 2010As you can imagine I receive a fair number of telemarketing calls myself and if I am in the middle of focusing on something hard, I am not always receptive when I get interrupted to be sold to out of the blue. The other day a telemarketer was trying to sell me on the idea of using their accountancy practice and quite frankly, if I had not been so absorbed in what I was doing, I might have been interested. I just quickly said, “Not interested , thanks, good-bye” and gave him the brush off. Now I thought that would be the end of it but the telemarketer had another go. He obviously knew what I teach and that is that “no,” means “no, not now” and “not forever”. He also knew that sometimes when you ring someone, they are in a completely unreceptive mood and the next time you ring them they are perfectly charming. It just depends on what is going on for the customer at the time you call.
Well, here’s the thing. I believe it is becoming more and more important to mix your telemarketing lead generation strategies with a bit of email, sms or mail.
Here is how the telemarketer got his appointment with me in the end which I thought was really clever. Here is a letter I received 3 days after the call.
“Dear Ms Cartwright
Sorry that I called you at a busy time on Tuesday. I do apologise. I was hoping to set up a short meeting for you with our CEO at your place so it won’t take more than 15 minutes of your time. (more…)
